Commitment today for a better tomorrow.

About Activity Works

North Shore LIJ began development of the Activity Works concept in early 2007 under the direction of June Keenan, the Company’s CEO, who at the time was North Shore LIJ’s Senior Vice President responsible for Community Health and Public Policy. Ms. Keenan had been tasked with seeking ways to advance North Shore LIJ’s mission of health and wellness to the children of Long Island, New York. These children were experiencing increasing rates of obesity with a prognosis for life-threatening health issues, including Type 2 Diabetes, hypertension and cardiovascular disease. To assist in this project, Ms. Keenan engaged Princeton Partners, a marketing consultancy specializing in education and health issues. Princeton Partners’ CEO at the time was Tom Sullivan, who now is the Company’s COO.

After extensive research, the team determined there was no existing commercially available, school-based solution that satisfactorily addressed one of the root causes of obesity: inadequate physical activity. Their research concluded that the field of kinetic learning was the most promising approach because it integrated physical and aerobic exercise into the classroom, thereby addressing the universal problem of insufficient physical activity for school children. With the help of classroom and physical education teachers, doctors, nutritionists, exercise physiologists and school principals, the team, headed by Ms. Keenan and Mr. Sullivan, developed the concept for Activity Works. They created the initial products in early 2008.

Activity Works Team

Tom Sullivan
Chief Operating Officer, Co-Founder

Tom is the co-founder of Kinetic Learning Enterprises (KLE), along with June Keenan, who was his client at NorthShore LIJ Health System, when together they developed the initial solutions for the curricula-aligned, in-classroom physical activity solution known as Activity Works. Tom’s career spans more than 25 years in strategic brand marketing, during which time he introduced new products and led highly successful campaigns for many education-focused organizations such as Slyvan Distance Learning, Kumon Math and Reading Centers, McGraw-Hill, The College Board, Educational Testing Service and several institutions of higher education. In the world of health and wellness, his firm won national recognition and honors for creating Take Care New York, a wellness and disease prevention campaign. He has also served numerous health systems as well as health organizations such as the NJ Council of Children’s Hospitals, the NJ Healthcare Quality Institute, and corporate philanthropy such as the Horizon Blue Cross Blue Shield Foundation and Susan G. Komen. As Chairman of the Board of Special Olympics New Jersey, Tom let the strategic plan and initial fundraising for the $10 million Special Olympics Sportsplex in Lawrenceville, New Jersey, which has become an international model for innovative programs. Tom has been CEO of Princeton Partners, an award-winning marketing agency since 2001. He joined Princeton Partners in 1989, grew the agency fivefold and bought the firm in 2001. Today, as President of KLE, he is leading Activity Works to create a national movement that inspires a love for physical activity, fitness and kinesthetic-based learning for the young and old alike.

Jim Reddy
Director of Product Development and Marketing

Jim has been a part of the Activity Works team since the company’s inception and serves as the head writer and developer for all of the company’s audio and video content. He is responsible for curricula research, field research, and all aspects of product development including managing the clinical, educational experts and the creative production specialists who produce each episode. Jim has more than 13 years of marketing experience and has worked on accounts for several large companies including Health and Hospitals Corporation (Take Care New York campaign) AOL, Scholastic, Westchester Medical Center, North Shore LIJ and BMG Columbia House.

Paul Federico
Creative Director

Paul has been creating marketing strategies, designing advertising campaigns, and successfully building brands for decades. His diverse brand experience runs across logistics, healthcare, pharma, consumer, retail and business-to-business sectors. He has been recognized with many creative awards, among them: One Show, Telly, CAMA ADDY, Art Directors Club of NJ, and Aster.

Ali Jaffar
Lead Developer

Ali been building dazzling websites and creating amazing online experiences for more than a decade. His mastery of the latest innovations in web development results in world-class website experiences set apart by show-stopping style and seamless functionality. A Google Mobile Sites certified expert and award-winning web development guru, Ali lends his talents to build and bolster the Activity Works experience.

Robin B. Schneider
Education & Outreach Manager

Robin has a Master’s degree in Special Education from American University and is a certified Nutrition Educator. With a background in classroom teaching and whole child education, Robin taught diverse groups of students in the Washington, DC and Philadelphia areas for several years. In addition, Robin also designed and taught student enrichment programs to promote healthy habits of body and mind, such as growth mindset, yoga, and mindful eating. Robin manages the educational initiatives and outreach for Activity Works. She also facilitates our in-school assembly program and manages the Activity Works podcast, Smart Moves.


As a young company, Activity Works has been very fortunate to work with visionary organizations who appreciate the benefits of kinetic learning solutions. If you would like to learn more about how we have worked with these organizations, please contact us