About Activity Works
North Shore LIJ began development of the Activity Works concept in early 2007 under the direction of June Keenan, the Company’s CEO, who at the time was North Shore LIJ’s Senior Vice President responsible for Community Health and Public Policy. Ms. Keenan had been tasked with seeking ways to advance North Shore LIJ’s mission of health and wellness to the children of Long Island, New York. These children were experiencing increasing rates of obesity with a prognosis for life-threatening health issues, including Type 2 Diabetes, hypertension and cardiovascular disease. To assist in this project, Ms. Keenan engaged Princeton Partners, a marketing consultancy specializing in education and health issues. Princeton Partners’ CEO at the time was Tom Sullivan, who now is the Company’s COO.
After extensive research, the team determined there was no existing commercially available, school-based solution that satisfactorily addressed one of the root causes of obesity: inadequate physical activity. Their research concluded that the field of kinetic learning was the most promising approach because it integrated physical and aerobic exercise into the classroom, thereby addressing the universal problem of insufficient physical activity for school children. With the help of classroom and physical education teachers, doctors, nutritionists, exercise physiologists and school principals, the team, headed by Ms. Keenan and Mr. Sullivan, developed the concept for Activity Works. They created the initial products in early 2008.
Activity Works Team
MPH, MSW, Chairman and CEO, Founder
June started Activity Works after serving as Senior Vice President of Community Health and Public Policy for North Shore-Long Island Jewish Health System, where she led the development of Activity Works. June has built a career as an innovator in health-management and administration, founding several successful firms, including Keenan and Co., Advica Health Management, HealthScope United and HealthScope Management Services Corporation. Previously, June served as a Managing Director of American Express Tax and Business Services.
Chief Operating Officer, Co-Founder
Tom is the co-founder of Kinetic Learning Enterprises (KLE), along with June Keenan, who was his client at NorthShore LIJ Health System, when together they developed the initial solutions for the curricula-aligned, in-classroom physical activity solution known as Activity Works. Tom’s career spans more than 25 years in strategic brand marketing, during which time he introduced new products and led highly successful campaigns for many education-focused organizations such as Slyvan Distance Learning, Kumon Math and Reading Centers, McGraw-Hill, The College Board, Educational Testing Service and several institutions of higher education. In the world of health and wellness, his firm won national recognition and honors for creating Take Care New York, a wellness and disease prevention campaign. He has also served numerous health systems as well as health organizations such as the NJ Council of Children’s Hospitals, the NJ Healthcare Quality Institute, and corporate philanthropy such as the Horizon Blue Cross Blue Shield Foundation and Susan G. Komen. As Chairman of the Board of Special Olympics New Jersey, Tom let the strategic plan and initial fundraising for the $10 million Special Olympics Sportsplex in Lawrenceville, New Jersey, which has become an international model for innovative programs. Tom has been CEO of Princeton Partners, an award-winning marketing agency since 2001. He joined Princeton Partners in 1989, grew the agency fivefold and bought the firm in 2001. Today, as President of KLE, he is leading Activity Works to create a national movement that inspires a love for physical activity, fitness and kinesthetic-based learning for the young and old alike.
Director of Product Development and Marketing
Jim has been a part of the Activity Works team since the company’s inception and serves as the head writer and developer for all of the company’s audio and video content. He is responsible for curricula research, field research, and all aspects of product development including managing the clinical, educational experts and the creative production specialists who produce each episode. Jim has more than 13 years of marketing experience and has worked on accounts for several large companies including Health and Hospitals Corporation (Take Care New York campaign) AOL, Scholastic, Westchester Medical Center, North Shore LIJ and BMG Columbia House.
Marketing and Field Support Coordinator
Nikki has been a part of the Activity Works team since 2010. Her primary roles include supporting the field implementation team, website analytics and data collection. Nikki is currently pursuing her Masters of Business Administration (MBA) at Rider University.
Implementation Manager, Newark & Orange
For the past two decades, Eyesha K. Marable has worked in the non-profit sector serving youth and health organizations. Twelve of those years, she was a youth market manager, implementing the American Heart Association’s Jump Rope and Hoops for Heart programs in schools throughout New York and New Jersey. Simultaneously, she has served as ordained clergy, volunteering for and consulting with churches around the world to train Christians who dance to embody their faith, stay fit and raise health awareness. Activity Works enables Eyesha to practice what she preaches, inspiring hundreds of children to move more throughout their day.
Lea E. Brooks
Implementation Manager, Atlanta & Houston
Lea’s primary responsibilities include working closely with local school personnel to ensure the successful implementation of Activity Works, which includes training teachers, serving as ongoing support and building community relationships to ensure the overall health of each classroom. Lea was previously the Assistant Director of the MBRS RISE Program and Peer Led Team Learning (PLTL) Coordinator at Morehouse College. As the Assistant Director, Lea was responsible for executing a variety of programmatic activities designed to increase the number of minority students seeking PhD’s (in STEM Sciences).
New York City Implementation Manager
Kate Masuch has been working with the Activity Works program for 4 school years. Kate joined Activity Works working with 7 school sites in Queens. The program has now grown to include all 5 NYC boroughs and over 75 elementary schools. Kate manages the day to day training, technical support and program engagement strategy to keep students moving more throughout the school day. Kate is currently pursuing a Masters in Public Health (MPH) with a concentration in Community Health Education at the CUNY School of Public Health at Hunter College.
Implementation Manager, Philadelphia
Lori has been a teacher and coach in the areas of Health and Physical Education for over 30 years. Most of her career has been spent working for Philadelphia Public Schools, where she wrote some of the current curriculum and frameworks for health and physical education. She has partnered with such organizations as Health Partners of Philadelphia, Philadelphia Health Promotion Council and Merck & Co. to address children’s health and wellness issues throughout the city. During her time working in Philadelphia, Lori has served as executive board secretary of the Philadelphia Association for Health, Physical Education, Recreation and Dance.