Commitment today for a better tomorrow.

About Activity Works

The Activity Works program features multisensory classroom movement breaks that enhance learning, evoke joy, and instill healthy habits.

The engaging content in each episode supports and goes beyond core curriculum by infusing elements of music, dance, art, and diverse cultures into the immersive exercise experience.

Each episode is carefully researched and developed by professional educators, musicians, storytellers, and dance specialists.

The Activity Works experience increases motivation to learn and helps build community. Alongside its accompanying nutrition program, All Star Health Squad, and the classroom rewards model, Activity Works has the power to transform the culture of health in any school.

“Activity Works helps change the culture of the school because it shows kids that we care as much about their health and wellness as we do about their academic performance and their success in life.”

– Bettyann Creighton
Director of Health, Safety and Physical Education, School District of Philadelphia

Activity Works is proudly sponsored by Novo Nordisk and The Devil’s Care Foundation.

Novo Nordisk Foundation   DevilsCare

Activity Works Team

Tom Sullivan
Chief Operating Officer, Co-Founder

Tom is the co-founder of Kinetic Learning Enterprises (KLE), along with June Keenan, who was his client at NorthShore LIJ Health System, when together they developed the initial solutions for the curricula-aligned, in-classroom physical activity solution known as Activity Works. Tom’s career spans more than 25 years in strategic brand marketing, during which time he introduced new products and led highly successful campaigns for many education-focused organizations such as Slyvan Distance Learning, Kumon Math and Reading Centers, McGraw-Hill, The College Board, Educational Testing Service and several institutions of higher education. In the world of health and wellness, his firm won national recognition and honors for creating Take Care New York, a wellness and disease prevention campaign. He has also served numerous health systems as well as health organizations such as the NJ Council of Children’s Hospitals, the NJ Healthcare Quality Institute, and corporate philanthropy such as the Horizon Blue Cross Blue Shield Foundation and Susan G. Komen. As Chairman of the Board of Special Olympics New Jersey, Tom let the strategic plan and initial fundraising for the $10 million Special Olympics Sportsplex in Lawrenceville, New Jersey, which has become an international model for innovative programs. Tom has been CEO of Princeton Partners, an award-winning marketing agency since 2001. He joined Princeton Partners in 1989, grew the agency fivefold and bought the firm in 2001. Today, as President of KLE, he is leading Activity Works to create a national movement that inspires a love for physical activity, fitness and kinesthetic-based learning for the young and old alike.

Jim Reddy
Director of Product Development and Marketing

Jim has been a part of the Activity Works team since the company’s inception and serves as the head writer and developer for all of the company’s audio and video content. He is responsible for curricula research, field research, and all aspects of product development including managing the clinical, educational experts and the creative production specialists who produce each episode. Jim has more than 13 years of marketing experience and has worked on accounts for several large companies including Health and Hospitals Corporation (Take Care New York campaign) AOL, Scholastic, Westchester Medical Center, North Shore LIJ and BMG Columbia House.

Paul Federico
Creative Director

Paul has been creating marketing strategies, designing advertising campaigns, and successfully building brands for decades. His diverse brand experience runs across logistics, healthcare, pharma, consumer, retail and business-to-business sectors. He has been recognized with many creative awards, among them: One Show, Telly, CAMA ADDY, Art Directors Club of NJ, and Aster.

Ali Jaffar
Lead Developer

Ali been building dazzling websites and creating amazing online experiences for more than a decade. His mastery of the latest innovations in web development results in world-class website experiences set apart by show-stopping style and seamless functionality. A Google Mobile Sites certified expert and award-winning web development guru, Ali lends his talents to build and bolster the Activity Works experience.

Robin B. Schneider
Education & Outreach Manager

Robin has a Master’s degree in Special Education from American University and is a certified Nutrition Educator. With a background in classroom teaching and whole child education, Robin taught diverse groups of students in the Washington, DC and Philadelphia areas for several years. In addition, Robin also designed and taught student enrichment programs to promote healthy habits of body and mind, such as growth mindset, yoga, and mindful eating. Robin manages the educational initiatives and outreach for Activity Works. She also facilitates our in-school assembly program and manages the Activity Works podcast, Smart Moves.


As a young company, Activity Works has been very fortunate to work with visionary organizations who appreciate the benefits of kinetic learning solutions. If you would like to learn more about how we have worked with these organizations, please contact us.