Commitment today for a better tomorrow.

About Activity Works

North Shore LIJ began development of the Activity Works concept in early 2007 under the direction of June Keenan, the Company’s CEO, who at the time was North Shore LIJ’s Senior Vice President responsible for Community Health and Public Policy. Ms. Keenan had been tasked with seeking ways to advance North Shore LIJ’s mission of health and wellness to the children of Long Island, New York. These children were experiencing increasing rates of obesity with a prognosis for life-threatening health issues, including Type 2 Diabetes, hypertension and cardiovascular disease. To assist in this project, Ms. Keenan engaged Princeton Partners, a marketing consultancy specializing in education and health issues. Princeton Partners’ CEO at the time was Tom Sullivan, who now is the Company’s COO.

After extensive research, the team determined there was no existing commercially available, school-based solution that satisfactorily addressed one of the root causes of obesity: inadequate physical activity. Their research concluded that the field of kinetic learning was the most promising approach because it integrated physical and aerobic exercise into the classroom, thereby addressing the universal problem of insufficient physical activity for school children. With the help of classroom and physical education teachers, doctors, nutritionists, exercise physiologists and school principals, the team, headed by Ms. Keenan and Mr. Sullivan, developed the concept for Activity Works. They created the initial products in early 2008.

Activity Works Team

June Keenan
MPH, MSW, Chairman and CEO, Founder

June started Activity Works after serving as Senior Vice President of Community Health and Public Policy for North Shore-Long Island Jewish Health System, where she led the development of Activity Works. June has built a career as an innovator in health-management and administration, founding several successful firms, including Keenan and Co., Advica Health Management, HealthScope United and HealthScope Management Services Corporation. Previously, June served as a Managing Director of American Express Tax and Business Services.

Tom Sullivan
Chief Operating Officer, Co-Founder

Tom is the co-founder of Kinetic Learning Enterprises (KLE), along with June Keenan, who was his client at NorthShore LIJ Health System, when together they developed the initial solutions for the curricula-aligned, in-classroom physical activity solution known as Activity Works. Tom’s career spans more than 25 years in strategic brand marketing, during which time he introduced new products and led highly successful campaigns for many education-focused organizations such as Slyvan Distance Learning, Kumon Math and Reading Centers, McGraw-Hill, The College Board, Educational Testing Service and several institutions of higher education. In the world of health and wellness, his firm won national recognition and honors for creating Take Care New York, a wellness and disease prevention campaign. He has also served numerous health systems as well as health organizations such as the NJ Council of Children’s Hospitals, the NJ Healthcare Quality Institute, and corporate philanthropy such as the Horizon Blue Cross Blue Shield Foundation and Susan G. Komen. As Chairman of the Board of Special Olympics New Jersey, Tom let the strategic plan and initial fundraising for the $10 million Special Olympics Sportsplex in Lawrenceville, New Jersey, which has become an international model for innovative programs. Tom has been CEO of Princeton Partners, an award-winning marketing agency since 2001. He joined Princeton Partners in 1989, grew the agency fivefold and bought the firm in 2001. Today, as President of KLE, he is leading Activity Works to create a national movement that inspires a love for physical activity, fitness and kinesthetic-based learning for the young and old alike.

Jim Reddy
Director of Product Development and Marketing

Jim has been a part of the Activity Works team since the company’s inception and serves as the head writer and developer for all of the company’s audio and video content. He is responsible for curricula research, field research, and all aspects of product development including managing the clinical, educational experts and the creative production specialists who produce each episode. Jim has more than 13 years of marketing experience and has worked on accounts for several large companies including Health and Hospitals Corporation (Take Care New York campaign) AOL, Scholastic, Westchester Medical Center, North Shore LIJ and BMG Columbia House.

Nikki DeLoca
Marketing and Field Support Coordinator

Nikki has been a part of the Activity Works team since 2010. Her primary roles include supporting the field implementation team, website analytics and data collection. Nikki is currently pursuing her Masters of Business Administration (MBA) at Rider University.

Eyesha Marable
Implementation Manager, Newark & Orange

For the past two decades, Eyesha K. Marable has worked in the non-profit sector serving youth and health organizations. Twelve of those years, she was a youth market manager, implementing the American Heart Association’s Jump Rope and Hoops for Heart programs in schools throughout New York and New Jersey. Simultaneously, she has served as ordained clergy, volunteering for and consulting with churches around the world to train Christians who dance to embody their faith, stay fit and raise health awareness. Activity Works enables Eyesha to practice what she preaches, inspiring hundreds of children to move more throughout their day.

Lea E. Brooks
Implementation Manager, Atlanta & Houston

Lea’s primary responsibilities include working closely with local school personnel to ensure the successful implementation of Activity Works, which includes training teachers, serving as ongoing support and building community relationships to ensure the overall health of each classroom. Lea was previously the Assistant Director of the MBRS RISE Program and Peer Led Team Learning (PLTL) Coordinator at Morehouse College. As the Assistant Director, Lea was responsible for executing a variety of programmatic activities designed to increase the number of minority students seeking PhD’s (in STEM Sciences).

Kate Masuch
New York City Implementation Manager

Kate Masuch has been working with the Activity Works program for 4 school years. Kate joined Activity Works working with 7 school sites in Queens. The program has now grown to include all 5 NYC boroughs and over 75 elementary schools. Kate manages the day to day training, technical support and program engagement strategy to keep students moving more throughout the school day. Kate is currently pursuing a Masters in Public Health (MPH) with a concentration in Community Health Education at the CUNY School of Public Health at Hunter College.

Lori Bloch
Implementation Manager, Philadelphia

Lori has been a teacher and coach in the areas of Health and Physical Education for over 30 years. Most of her career has been spent working for Philadelphia Public Schools, where she wrote some of the current curriculum and frameworks for health and physical education. She has partnered with such organizations as Health Partners of Philadelphia, Philadelphia Health Promotion Council and Merck & Co. to address children’s health and wellness issues throughout the city. During her time working in Philadelphia, Lori has served as executive board secretary of the Philadelphia Association for Health, Physical Education, Recreation and Dance.

Partners

As a young company, Activity Works has been very fortunate to work with visionary organizations who appreciate the benefits of kinetic learning solutions. If you would like to learn more about how we have worked with these organizations, please contact us

Activity Works Privacy Policy

Your privacy is important to us. To better protect your privacy, we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used.

Information We Collect

This notice applies to all information collected or submitted on the Activity Works website. On some pages, you can register to receive additional information or submit an inquiry. The types of personal information collected on these pages may include:

We use the information you provide only to respond to your inquiries and requests. We do not share this information with outside parties. We may use your email address, if provided, to answer the email we receive. Such addresses are not used for any other purpose and are not shared with outside parties.

You may register with our website if you would like to receive updates on Activity Works.

We may gather from users and use non-identifying and aggregate information for legitimate purposes, such as improving our website. Without consent, we will not disclose user-identifiable information. It is our policy not to share the personally identifiable information provided to us through this website except for the purposes described above without also providing the user who provided that information with an opportunity to opt-out or otherwise decline consent for such unrelated uses.

Data Security

To prevent unauthorized access, maintain data accuracy and ensure correct use of information, we follow appropriate physical, electronic and managerial procedures that we believe are reasonable to safeguard and secure the information we collect online. We comply with federal and state regulations as well as industry standards intended to protect your information.

How to Contact Us

Should you have other questions or concerns about these privacy policies, please contact us. This policy is effective as of 11/1/2009. We reserve the right to revise this policy at any time by posting updated information on this website. No other notice will be provided.

Terms of Use for The Activity Works Website

Users’ access to and use of the Activity Works website is subject to the following terms and conditions and all applicable laws. Activity Works may revise these terms and conditions from time to time, which changes will be effective upon the posting of updated terms and conditions on this website. No other notice will be provided.

Communications With Us

All communications, including but not limited to information, remarks, suggestions, ideas, questions or comments, transmitted to Activity Works via this website or Internet electronic mail (collectively, “Submissions”) become and remain the exclusive property of Activity Works. Any attempted retention of copyrights or other rights by the user in such Submissions shall be of no force or effect, and shall not bind or apply to Activity Works. Activity Works shall have no obligation to keep any Submissions confidential. ACTIVITY WORKS CANNOT AND DOES NOT GUARANTEE THE CONFIDENTIALITY OF TRANSMISSIONS OVER THE INTERNET, INCLUDING ANY TRANSMISSION OF PERSONAL INFORMATION BY YOU TO ACTIVITY WORKS. Activity Works is entitled to use any information or communication submitted for any purpose without restriction (including but not limited to reproduction, publication, disclosure, broadcast, posting and compilation of such information or communication or developing products and services incorporating the same) or compensation to the person sending the submission. Each person sending Submissions affirms the ownership and the right to provide the Submissions to Activity Works, represents and warrants to Activity Works that no third person has any rights in the Submissions that would be violated by Activity Works use thereof, acknowledges the originality of any submission communicated to Activity Works, and accepts entire responsibility for its accuracy, appropriateness and legality (including without limitation compliance with any federal or state intellectual property statutes, regulations and common law rules).

Warranty Disclaimer

Activity Works is not responsible for technical, hardware or software failures of any kind; lost or unavailable network connections; incomplete, garbled or delayed computer transmissions. Activity Works makes no warranty or guaranty that the contents of this website are error-free, or that this website will operate in an uninterrupted or error-free manner, or that this website is or will be free of viruses or other harmful code. It is up to each user to take any and all precautions to ensure that the information accessed and used from this site or any hyperlinked website is free of such items as viruses, worms, trojan horses and other destructive items. Changes may be made to the contents and software at this website, and the products and services described within or offered on this website, at any time without notice.

Activity Works strives to include accurate and up to date information on this website. ALL USERS AGREE, HOWEVER, THAT THIS SITE, ANY PRODUCTS OR SERVICES OFFERED ON OR THROUGH THIS SITE, ANY WEBSITE ACCESSED THROUGH THIS SITE, AND THE ENTIRE CONTENTS AND SOFTWARE OF THIS SITE AND SUCH OTHER SITE(S), ARE PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND WHATSOEVER, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.LIMITATION OF LIABILITY.

BY USING THIS WEBSITE, YOU AGREE THAT ACTIVITY WORKS PRODUCTIONS LLC. WILL NOT FOR ANY REASON OR CIRCUMSTANCE, AND REGARDLESS OF LEGAL THEORY, WHETHER IN TORT, CONTRACT, OR OTHERWISE, BE LIABLE TO YOU OR ANY OTHER PARTY FOR ANY DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, PUNITIVE OR ANY OTHER DAMAGES, HOWEVER CAUSED, AND REGARDLESS OF CHARACTER, INCLUDING WITHOUT LIMITATION LOST PROFITS, LOST SAVINGS, LOSS OF PROGRAMS OR OTHER DATA ON YOUR INFORMATION HANDLING SYSTEM OR OTHERWISE, EVEN IF ACTIVITY WORKS HAS BEEN ADVISED OF THE POSSIBILITY OF ANY SUCH DAMAGES. THE FOREGOING LIMITATION OF LIABILITY APPLIES, BY WAY OF EXAMPLE BUT WITHOUT LIMITATION, TO ANY DAMAGES ARISING OUT OF OR IN CONNECTION WITH (i) YOUR ACCESS TO, USE OF, OR INABILITY TO USE, THIS WEBSITE (INCLUDING ANY PRODUCT OR SERVICE OFFERED ON OR THROUGH THIS WEBSITE) OR ANY HYPERLINKED WEBSITE, OR (ii) ANY ERRORS OR OMISSIONS IN THE CONTENT OF, OR PERFORMANCE OF THE SOFTWARE ON, THIS WEBSITE (INCLUDING ANY PRODUCT OR SERVICE OFFERED ON OR THROUGH THIS WEBSITE) OR ANY HYPERLINKED WEBSITE. IN THE EVENT (i) THE EXCLUSION OF IMPLIED WARRANTIES OR OF CONSEQUENTIAL OR INCIDENTAL DAMAGES or (ii) ANY OTHER TERMS OR CONDITION STATED IN THIS WEBSITE IS HELD TO BE INAPPLICABLE OR UNENFORCEABLE IN WHOLE OR IN PART WITH RESPECT TO ANY USER OR JURISDICTION, ALL REMAINING LIMITATIONS AND EXCLUSIONS OF LIABILITY AND OTHER TERMS AND CONDITIONS STATED ON THIS WEBSITE SHALL CONTINUE TO APPLY WITH FULL FORCE AND EFFECT, AND THE EXCLUSIONS THAT HAVE BEEN HELD TO BE INAPPLIOCABLE OR UNENFORCEABLE SHALL BE AUTOMATICALLY DEEMED AMENDED AND SHALL BE ENFORCED TO PROVIDE THE MAXIMUM LIMITATION ON LIABILITY PERMITTED BY APPLICABLE LAW.

Information on this website includes descriptions of products and services that may be acquired from Activity Works Productions LLC. The sale of any such products or services shall be governed exclusively by the agreement between the purchaser and Activity Works, which shall supersede any conflicting terms and conditions stated on this website. In the absence of statement to the contrary in any such agreement, any sales by Activity Works made through this website shall be governed by and interpreted pursuant to the laws of the State of New York, United States of America, without giving effect to any conflicts of laws principles that would cause the laws of another jurisdiction to be applied, and venue shall rest exclusively in the courts situated in Westchester County, State of New York.

Copyrights

This Site and all information, documentation and other content (“Content”) posted in or on this Site are subject to copyright 2009 Activity Works Productions LLC. All rights reserved. Unless stated to the contrary, all content presented on this website belongs to Activity Works. The appearance of this Site, including icons and graphics, are Activity Works property. By making this Content available on this site, Activity Works is not waiving any proprietary rights (including copyrights or trademarks) in such Content, and is not transferring its rights to the user or any third party. The Content is protected to the fullest extent provided by U.S. and international copyright laws. All user of this website agree (i) not to copy, reproduce, retransmit, publish or other disseminate any information contained on this website except as permitted by applicable copyright or other laws; and (ii) that in the event any permitted use of information from this website is made, user shall not remove copyright or other notices from any content you may be copied, taken or derived from this Site. Without limiting any rights of Activity Works Productions LLC, Users are expressly prohibited from selling republishing or copying any content from this Site without the prior written consent of Activity Works, except for user’s individual use.To share information contained on this website with other persons, users are advised to send the applicable URL to enable the other persons to access directly the desired page(s) of this website.

As a convenience to the user, this website may provide portals or links to other websites. Activity Works makes no representations about the content of, and does not endorse, any such third-party sites. Trademarks and Servicemarks

The product and service names and logos used on this website are servicemarks/trademarks or registered servicemarks/trademarks of Activity Works. Other products, services, and company names mentioned on this website are the trademarks of their respective owners. Unauthorized use is prohibited.