tom sullivan


Tom is the co-founder of Kinetic Learning Enterprises (KLE), along with June Keenan, who was his client at NorthShore LIJ Health System, when together they developed the initial solutions for the curricula-aligned, in-classroom physical activity solution known as Activity Works. Tom's career spans more than 25 years in strategic brand marketing, during which time he introduced new products and led highly successful campaigns for many education-focused organizations such as Sylvan Distance Learning, Kumon Math and Reading Centers, McGraw-Hill, The College Board, Educational Testing Service and several institutions of higher education. In the world of health and wellness, his firm won national recognition and honors for creating Take Care New York, a wellness and disease prevention campaign. He has also served numerous health systems as well as health organizations such as the NJ Council of Children's Hospitals, the NJ Healthcare Quality Institute, and corporate philanthropy such as the Horizon Blue Cross Blue Shield Foundation and Susan G. Komen. As Chairman of the Board of Special Olympics New Jersey, Tom let the strategic plan and initial fundraising for the $10 million Special Olympics Sportsplex in Lawrenceville, New Jersey, which has become an international model for innovative programs. Tom has been CEO of Princeton Partners, an award-winning marketing agency since 2001. He joined Princeton Partners in 1989, grew the agency fivefold and bought the firm in 2001. Today, as President of KLE, he is leading Activity Works to create a national movement that inspires a love for physical activity, fitness and kinesthetic-based learning for the young and old alike.

Steve Sidwell

President and
Chief Operating Officer

Stephen Sidwell is the President and Chief Operating Officer of Activity Works. He is an entrepreneur and philanthropist from Princeton, NJ, and specializes in Operations and Technology, with a proven ability to build and grow start-ups and small companies. Stephen is responsible for the operations of the company, and delivering a technology-driven solution to enable whole child health within schools. His career spans across multiple industries, from private to public sector, from for profit, to non-profit, having started and ran Gravity for Good, a New Jersey based Non-Profit that focuses on bringing light to underfunded and underpublicized causes. His first major accomplishment was CIO of Crumbs, a public, $65MM company based in NYC. From there, he went on to be COO of a large Professional Services company based in Cranbury, NJ, before building a consulting firm from back of napkin in 2014, to a 2016 valuation of $16MM, owning 2 subsidiaries, and major clients such as Revlon, Kellogg’s, Burger King, and Hospital for Special Surgery.

shakira brown

Corporate Communications and
Public Relations Manager

Shakira M. Brown leads the company's communication strategies and supports business development to drive brand awareness and corporate partnership initiatives. She is an award-winning Branding, Public Relations E-Business Communication expert with nearly 25 years of experience leading brands in corporate, nonprofit and agency settings.

Previously, she served as director of corporate communications and marketing for Covanta, an international publicly traded sustainable waste management company. There she led the brand & website strategy and internal communication for the multi-billion dollar corporation. Shakira has launched and led external communications two large public accounting firms. She also is a former New York City network television broadcast journalist/producer (MSNBC, NBC, CBS and ABC) and cut her teeth in public relations at a Madison Avenue agency.

She has won over 13 industry awards in various disciplines for her work. Shakira frequently shares her expertise at national conferences and corporate workshops as well as with the media such as American Express Open, HealthCare Finance, Crain's Chicago, PR Week, Brand Week, Smart Money and she is also a contributing writer for Black Shakira Brown is a graduate of Boston University with a Bachelor of Science in Journalism.

jim reddy

Vice President
Development and Marketing

Jim has been a part of the Activity Works team since the company's inception and serves as the head writer and developer for all of the company's audio and video content. He is responsible for curricula research, field research, and all aspects of product development including managing the clinical, educational experts and the creative production specialists who produce each episode. Jim has more than 13 years of marketing experience and has worked on accounts for several large companies including Health and Hospitals Corporation (Take Care New York campaign) AOL, Scholastic, Westchester Medical Center. North Shore LIJ and BMG Columbia House.

robin b. shelter

Education & Outreach Manager

Robin has a Master's degree in Special Education from American University and is a certified Nutrition Educator. With a background in classroom teaching and whole child education, Robin taught diverse groups of students in the Washington, DC and Philadelphia areas for several years. In addition, Robin also designed and taught student enrichment programs to promote healthy habits of body and mind, such as growth mindset, yoga, and mindful eating. Robin manages the educational initiatives and outreach for Activity Works. She also facilitates our in-school assembly program and manages the Activity Works podcast, Smart Moves.

Erin lally

Movement and Dance Consultant

Erin Lally is a leader in dance education. For over a decade, she has taught dance in public schools for under-resourced children, working with educators and families to establish a culture of dance, health and wellness within the school community. She taught with Luna Dance Institute in Berkeley, CA where she was the Family Services Manager, and specialized in family dance classes. She was also the former Education Director of RIOULT, a professional modern dance company based in Manhattan. And she has served as a teaching artist for New York City Center, American Ballet Theatre, Ballet Hispanic°, and American Repertory Ballet in Princeton, NJ.